How to Take Great Product Photography to Increase Conversions and Boost Your Brand’s Image

Invest in high-quality product photography to increase conversions and boost your brand’s image. Simple tricks to achieve great results will save you time and money.

product photography

Take lifestyle shots to showcase your products in context, packaging shots for kits and bundled products, scaled shots to help shoppers understand the size, and detailed shots to highlight specific features.

Many e-commerce brands use product photography to highlight the value of their products and entice shoppers to convert. For a professional-looking product photo, it’s important to consider the composition of each image. There are certain rules of composition that can help you create a strong product picture, including using diagonal lines to draw viewers’ eyes toward the product and eliminating distracting elements from the frame. By following these simple tips, you can take product photos that will keep your customers engaged and eager to shop your products.

A frontal shot is a product photograph that features the entire product in the foreground. These product pictures are often featured on product catalogs, banner images and individual product pages. Frontal shots showcase the product without any distractions, allowing customers to envision themselves using the product in their own lives.

Choosing the right backdrop is also an important step in creating a compelling product photo. Choosing a background that complements the product will help to highlight its color and texture and enhances its overall appearance. In addition, it is crucial to use the right lighting during product photography, as this can make or break a picture. Using natural light or artificial lights will both produce a different result, so it’s best to test out different lighting options before making a decision.

Another common type of product photograph is the group shot, which features multiple products in the same frame. These product photos are great for showcasing kits and collections, as they allow the customer to see how each item works with other products in the collection. This type of product photography is often used on social media and advertising.

If your product is being used in a specific setting, such as at a home or office, then you may want to consider lifestyle product photography. This type of product photography is typically taken with a model and can be used on a website, blog post or in digital advertisements. Having a model in the photo can help tell your brand story and engage with your audience, but it’s important to choose a model that complements the product. Avoid choosing a model with an overly fake smile or that doesn’t fit the tone of your brand.

Profile Shot

Whether your business is a small online boutique or a large e-commerce store, you need high-quality product photography to generate sales. But taking good product photos isn’t always easy. It requires a lot of planning and equipment, such as a camera, tripod, and a white background. And that can be expensive, especially if you’re not a professional photographer. However, it’s possible to take quality product photographs with just a simple camera and some basic photo editing skills.

The profile shot, also known as a side angle, is a key product photo that gives customers a close-up view of the product. It’s a great way to highlight a particular feature, such as the fabric or beadwork of a vintage dress. It’s also useful for showing the size of a product or its relative size in relation to other products.

To take a good profile shot, use a tripod and a white background. You should also make sure your camera has a macro setting, which lets you zoom in on a specific product detail. Then, use your software to adjust the contrast and sharpness of your image. Finally, make sure the image is properly exposed.

If you’re using natural light, test it to see if it’s soft and well-exposed. You can also use a diffuser to help spread the light more evenly across your product. If you’re using artificial light, try a two-light setup with a key and fill light. This will give your images a more consistent look.

Once you’ve taken your product photos, you’ll need to perform a quality check on each one. Start by zooming in on each image to make sure it’s clearly focused and has a good exposure. Then, compare the images to ensure they’re all of similar quality.

In addition to making your photos look professional, you can add text and other elements to your product pages to improve customer experience. For example, you can include a description of the product’s features and benefits, which will help drive more conversions. You can also include a customer review and testimonials to further boost your credibility.

Perspective Shot

As a product photographer, you want to convey a sense of depth with your images. The way that you do this is by using different angles and perspectives. This will help your viewers feel like they are actually standing there with the product in front of them.

One of the most popular angles to use is the front shot. This angle is great for showcasing the details of your product and will work well with almost any background. You can also try a low shot, which is a great way to show off any movement in your product such as a watch or shoes.

Another great angle is a top shot. This can be used to showcase any intricate details in your product and is a great angle for showing off the sides of your product as well. You can also use this angle to show how your product is used. For example, if you are selling oil for hair, you might want to capture a shot of the bottle with some of it in your hand to show how it is used.

You can also use the outdoors to your advantage and try a landscape shot of your product. This works well with any natural colors as it adds a sense of warmth and can be used to create a mood for your image. If you are looking to add a bit of drama, try photographing your product in front of a fire. This can be very attention-grabbing and is especially effective with alcohol products.

If you are looking for a more editorial look, consider using a model to pose with your product. This is a great way to convey how your product can be used in a day-to-day life and can make it more relatable to your audience. This type of shot can be tricky as you will have to find a model who fits your product and is willing to do a lot of posing for you.

The most important thing to remember when shooting your product photography is that it is all about the perspective. By changing the perspective of your shot, you can change the entire feeling of your image.

Overhead Shot

Whether you’re shooting a commercial or creating an instructional video, product photography is a key element in the process. You’ll want to make sure your images are well-focused, crisp and clean, and showcase your brand’s visual identity. To do so, try playing around with different camera angles and find the ones that work best for your product.

An overhead shot is a type of camera angle that is taken from above the subject. It can be used for a dramatic effect in film, or for capturing detailed actions in a sport event.

It is also an effective way to give shoppers a more accurate sense of scale for a large product, such as furniture. Unlike a low-angle shot, an overhead shot gives you a complete view of the product and shows its dimensions and shape.

To shoot an overhead shot, you’ll need a high-quality DSLR or mirrorless camera with a wide-angle lens. It is also recommended that you use a tripod to avoid blurry photos.

Another key element to consider is the light you use for your overhead shots. The most popular lighting style for overhead shots is soft light, which can be achieved with a strip softbox or other types of softboxes. Soft lighting is ideal for highlighting the texture and shape of your product. However, you can also experiment with hard-light shadows to create a more industrial look for your products.

In addition to overhead shots, you’ll also want to take close-ups of your product. This is an effective way to highlight detailed features like buttons on electronic devices, design elements of clothing, or main features of small jewelry items. Close-ups are best photographed using a macro lens.

Managing reflections is one of the hardest things to do in product photography, especially when you’re working with shiny or metallic objects. Having a good understanding of how to handle and manage reflections is essential for producing professional-looking photos. To minimize glare, it’s helpful to use the right backdrop and to remove any unnecessary accessories. You can also utilize the focus peaking feature on your camera to help you identify and nail down the perfect point of focus.